Solid Web Tools

https://www.youtube.com/watch?v=hZLMv5aexto The fragmentation of media has led to the rise of owned media. Marketing plans once revolved around paid and earned media, but their influence has waned over the years, offering diminishing returns at higher price points. That’s not to say that earned and paid media can no longer be effective, but it does mean that to get the most out of them, you must have a robust owned strategy. What does that mean? In short, for B2B companies, nothing is more important than your website, email, videos, webinars, proprietary research reports, expert commentary and other assets that your marketing department fully controls. You can count social media platforms on that list provided that you understand that to have an effective social media campaign there needs to be a supporting paid strategy. Third-party validation remains instrumental in establishing credibility in the marketplace and among prospects, but earned media reaches its potential when owned medi...

The time has finally come. Google is releasing a new update for their ad blocking technology today. The new update is intended to crack down on ads that may provide a bad user experience for viewers under Coalition for Better Ads' standards. This is one of several changes marketers need to be mindful of as they evolve their digital marketing strategy. Google has also explicitly said that they will be taking mobile page speed into more careful consideration for SEO this year. Although page speed has always been a factor, the fact that Google made a specific announcement about it shines a light on the growing importance of the medium.  When news of Google's ad blocking update first broke back in June 2017, we turned to marketers to weigh in with their thoughts. Now that the update has finally arrived, we decided to go back and see if perceptions have changed as marketers took time to tweak their strategies. https://www.youtube.com/watch?v=vEKUSf0UkDE

https://www.youtube.com/watch?v=KVJcz3bR4Yo From phones to speakers to watches and more, the Google Assistant is already available across a number of devices and languages—and now, it’s coming to Android tablets running Android 7.0 Nougat and 6.0 Marshmallow and phones running 5.0 Lollipop. The Google Assistant, now on Tablets With the Assistant on tablets, you can you can get help throughout your day—set reminders, add to your shopping list (and see that same list on your phone later), control your smart devices like plugs and lights, ask about the weather and more. The Assistant on tablets will be rolling out over the coming week to users with the language set to English in the U.S. Lollipop phones, introducing your Assistant Earlier this year we first brought the Assistant to Android 6.0 Marshmallow and higher with Google Play Services. Today, we’re adding Android 5.0 Lollipop to the mix, so even more users can get help from the Google Assistant. The Google Assistant on Android 5.0 ...