Google's Ad Block Update Is Live. We Asked Marketers What They Think.



The time has finally come.

Google is releasing a new update for their ad blocking technology today. The new update is intended to crack down on ads that may provide a bad user experience for viewers under Coalition for Better Ads' standards.

This is one of several changes marketers need to be mindful of as they evolve their digital marketing strategy. Google has also explicitly said that they will be taking mobile page speed into more careful consideration for SEO this year. Although page speed has always been a factor, the fact that Google made a specific announcement about it shines a light on the growing importance of the medium. 

When news of Google's ad blocking update first broke back in June 2017, we turned to marketers to weigh in with their thoughts. Now that the update has finally arrived, we decided to go back and see if perceptions have changed as marketers took time to tweak their strategies.


https://www.youtube.com/watch?v=vEKUSf0UkDE

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